In case you were wondering what that little revolving image on the left side of my blog is for or what it has done to help my freelance illustration career, here is an interview with the lovely staff over at theipsot, they will tell you everything. They are helpful and friendly and I thought they needed a few minutes in the limelight!
First let’s start with who you are and what you all do!
Hi, everyone! We are Jami Giovanopoulos, Vice President; Dave Tabler, Portfolio Sales Manager; Natasha Boysaw, Portfolio Sales Representative; John Knepper, Stock Sales Manager; Danny Dempsey, Jamie Wolcott and Mei Tung in tech and client support; and Elissa Berg is our unflappable bookkeeper.
What type of art buyers come to your site?
Since we are and always have been a general site for illustration, we find buyers come from a real cross-section of the illustration buying community. The site is used regularly by editorial, book publishing, advertising, licensing, and gaming art directors, among others.
How do you advertise or ‘lure’ them in such an overwhelming, busy on line world, especially when you have art buyers with different searching styles?
By maintaining a consistently high quality of illustration on the site, first of all; without that any advertising is mere puff and smoke. Secondly by actively promoting new projects, awards or shows that artists on the site are doing currently, which telegraphs to buyers that this is a very active and high profile community, not just a static collection of unchanging portfolios.
And, of course, through good old-fashioned advertising: years of consistently branded ad pages in key issues of top publications such as Print, Communication Arts and UK bible Creative Review. We also have a regular direct mail campaign that drops once a month or so, targeting all sorts of interesting disciplines with whom we’d like to connect our subscribers. Plus web banner ads and sponsorships, and carefully monitored email blasts. It would be difficult to think of ANY promotional venue that promotes as heavily and diversely as theispot does, and we’ve been doing it for 14 years.